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SEBASTIAN PROFESSIONAL'S ICONIC POTION 9 AND SHAPER HAIRSPRAY DELIVER INFINITE HAIR STYLING POSSIBILITIES
- Sebastian Professional Taps its Expert Stylist Design Team and New Visionary Harley Viera-Newton to Inspire What's Next in Hair Fashion -
WOODLAND HILLS, CA (April 2011) – Inspired by the expert practice of mixing and layering in music, design, fashion and beauty, Sebastian Professional takes on the art of product cocktailing – or the layering of different hair products throughout the styling process – with the use of two of its most versatile products, Potion 9 and Shaper Hairspray. Sebastian's Stylist Design Team reimagines this concept and reveals their product "recipes" to inspire infinite styling possibilities.
"Cocktailing products is one of those tricks that stylists have been using behind-the-scenes for years," said Reuben Carranza, CEO of Procter & Gamble Salon Professional North America. "Now, Sebastian Professional is helping consumers master the craft of cocktailing too by enlisting our stylist experts to share their personal product recipes."
Sebastian's Stylist Design Team members each have his or her own method of cocktailing products to achieve their desired end result, but all will agree that by starting with Potion 9 and finishing with Shaper hairspray their creative possibilities are limitless. Since Potion 9 and Shaper entered the scene nearly 25 years ago, stylists have come to count on this iconic duo as their go-to products for fearless hair styling.
Sebastian Professional's Stylist Design Team shares a sampling of their favorite cocktailing recipes to reach the most in-demand looks:
- • SHINE that blinds: Light Shampoo & Conditioner + Potion 9 + Liquid Gloss + Shaper
- • Soft VOLUME, amped up: Volupt Shampoo & Conditioner + Potion 9 + Volupt Spray + Shaper
- • Flex your BODY: Volupt Shampoo & Conditioner + Potion 9 + Texturizer + Shaper
- • TEXTURE to the max: Drench Shampoo & Conditioner + Potion 9 + Matte Putty + Shaper
"Product cocktailing gives you the freedom to be your own mixologist," says Janine Jarman, Sebastian Professional Stylist Design Team member and owner of Hairroin Salon in Hollywood. "By sharing some of my favorite recipes with the public, I hope to inspire them to experiment and come up with their own signature cocktails that work for them."
NEW VISIONARY HARLEY VIERA-NEWTON MIXES THINGS UP
Global DJ, model and an unequivocal style icon, Harley Viera-Newton is everything Sebastian Professional sought in a Visionary muse to represent Potion 9. Harley's addictive personal style, eclectic range of talents and interests, and, most importantly, her ability to masterfully mix beats and layer tracks complements the art of product cocktailing. As the new face of the Potion 9 advertising campaign launching in July 2011, Harley will give the world's style-obsessed yet another reason to fall under her spell.
AN ICON REINVENTED: SHAPER HAIRSPRAY
For Sebastian Professional, reinvention is at the core of keeping the brand at the forefront of what's next. In staying true to its mission, the brand will debut a new look for its classic Shaper and Shaper Plus hairsprays in July 2011. The classic white cans will undress and reveal new art that will match the current generation of black can Sebastian hairsprays.
AVAILABILITY Sebastian Professional Potion 9 ($16.95) and Shaper ($16.95) products are available at 10,000 salons nationwide. For more information or to locate a salon near you, please visit www.sebastianprofessional.com
About P&G Beauty & Grooming
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.
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